a brandDisruptors incubation - now in beta as Coachōrai. Ignite your Mind.
The Stakes: 7 in 10 young people are entering the world without the mental performance tools they need to succeed. The lessons of sport, resilience, confidence, composure, are the ones that outlast the scoreboard. So why are we leaving the most important part of the game to chance?
The Mental Performance Gap: 95% of coaches believe the mental game matters. Fewer than 10% spend any practice time on it. Not because they don't care — because they're maxed out, mostly volunteers, with no training curriculum and no time to build one.
The Market Gap: The Masterclass for youth athletes doesn't exist. Until now. YouTube is algorithmic noise. Coursera is academic, not sport-specific. TeamSnap is admin and logistics. Sports psychologists can only be accessed by an elite few. Between them sits a wide-open gap: accessible mental performance content built for youth sports.
Meet Coachōrai: The mental performance platform built for youth athletes. A two-sided marketplace where pro athletes, college stars, sports psychologists, and mental performance coaches publish bite-sized video lessons, empowering youth coaches to send the right message to the right player at the right moment.
Pro-to-Coach Marketplace
Bite-Sized Content
Curated & Safe
Impact Analytics
Customize:
Filter content by age of athlete, sport, moment, or creator.
Browse:
Find the right video for your player or team situation.
Share:
Send videos and playists via SMS or in-app message.
How You Can Help: We're building the category leader for mental performance in youth sports. If you coach, create, or invest in the future of young athletes, there's a place for you here.
We're not changing what sport teaches. We're making sure every kid gets to hear it.
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.”