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LoopGolf: Disrupting Real Money Betting - Make it stand out We've always done everything with a community mindset, and that's what always drew us to play for money… the camaraderie that would come through it. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/791c6070-7fbc-45b3-b2db-dec5555bf27d/Screenshot+2024-01-12+at+2.59.07%E2%80%AFPM.png blog - LoopGolf: Disrupting Real Money Betting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.branddisruptors.com/blog/fw monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/17a5c4af-f7a2-4bcf-a3d7-9287c00b0204/Headshot+Lambert.jpg blog - Frank Works: Reinventing Tennis Footwear - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/ff7415a6-f8a8-4fad-8c2e-7b0c90c4aba0/Canva-Logo-700x394.jpg blog - Frank Works: Reinventing Tennis Footwear - 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Frank Works: Reinventing Tennis Footwear - Make it stand out We aim for it to be FRANK. 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Willis Sports Org: disrupting international sports recruiting. - Make it stand out FREELANCE CREATIVE https://www.branddisruptors.com/blog/2022/4/24/growth-blazers monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/7e559962-75e2-4739-80ff-e3bc3937a5b1/Screen+Shot+2022-04-24+at+7.44.35+PM.png blog - Indisputable Lessons for Brands of Any Age. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/2f565aa0-bc0b-4c96-af88-0c6f084512a9/Sean+McD+Quote.jpg blog - Indisputable Lessons for Brands of Any Age. - Make it stand out photo credit: rochesterfirst.com https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/5f4091cb-02f7-4e7e-90cc-7a95b59ddf6d/BAV-2016.png blog - Indisputable Lessons for Brands of Any Age. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.branddisruptors.com/blog/2021/10/13/kq644uz9ncbm2k2sq8adb08pmv7i1k-tljge monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1635468405123-0UU2JTYKRY0RBP6F50O6/Screen+Shot+2021-10-28+at+8.45.47+PM.png blog - TikTok. bringing joy and building their brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1634299496310-ZOUN4A70NLJV03VWVJH4/Screen+Shot+2021-10-15+at+8.04.19+AM.png blog - TikTok. bringing joy and building their brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1634299921717-B9Q5KE2WM0S2ZXU06JJC/Screen+Shot+2021-10-15+at+8.11.00+AM.png blog - TikTok. bringing joy and building their brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1635443484728-DKFA7Z618WRNJ8C7ZYWN/Screen+Shot+2021-10-28+at+1.50.03+PM.png blog - TikTok. bringing joy and building their brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.branddisruptors.com/blog/2021/3/1/o47inp3b5agwazq5q8kgsk1x2g83le monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1614811487541-FIXK0FLBODGVI9OMMH1K/My+Post%284%29.png blog - Culture. it IS the game. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1614655403972-OD688ZPB95M62VBFE0YH/risk.png blog - Culture. it IS the game. 2. Take Risks We will test, learn, & grow. Creating safe spaces to try out new ideas, understand their impact, and find ways to scale where appropriate. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1614655496301-8LRRTCM71OV9ZNLD0QMD/spark.png blog - Culture. it IS the game. 1. Capture a Spark We will gain inspiration by acquiring knowledge & new ideas. Identifying the skills needed to master our roles and impact the business. Creating the forums to learn and apply. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1614655464814-4GTSL5CV8YNRZI34G4C3/inspire.png blog - Culture. it IS the game. 3. Inspire Others We will inject creativity and innovation by sharing our best work to ignite a ripple effect of ‘what’s possible’ across the organization. https://www.branddisruptors.com/blog/2020/6/1/im-a-privileged-white-man-and-its-time-we-talk-about-race monthly 0.5 2021-12-17 https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1591060408155-RI38ZOJ4C8LGXJUFTXQ9/My+Post%281%29.jpg blog - I’m a privileged white man and it’s time we talk about race. https://www.branddisruptors.com/blog/7-traits-to-survive-disruption monthly 0.5 2021-12-17 https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553795791999-5Y5JUSYV2WU5EX187VSU/Data.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 2. Data Appreciation 2. Data Appreciation Physically computing data, or even pulling the correlations together, may be skills handled by “robots”. However, the ability to understand, work with, question and leverage data to make marketing decisions is something that will remain critical. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553795957213-AM4JH96FLIQWO9FCNQX0/Strategy.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 3. Strategic Positioning 3. Strategic Positioning The speed of innovation cycles, the rate of new competitors entering the market and the ability of incumbents to quickly catch up make differentiation more important than ever. Understanding the ownable qualities your brand can deliver vs. competition and then consistently articulating these to your consumers will remain a muscle marketers will need to flex. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553787544978-0O0F1JQK1ORVZZITXIDX/Screen+Shot+2019-03-28+at+11.37.29+AM.png blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553798047514-9QMIHIK9BRNNEXTDB589/Conversions.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 4. Drive Conversions 4. Drive Conversions Whether you’re looking for someone to make a purchase, provide an e-mail address, or retweet a post, marketing is all about influencing behavior. Making sure there’s enough value exchanged for consumers to take the next step is something that can be learned, adapted, and perfected over time. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553787217523-7BQVAEP8S6H8D5N4O5SS/Audience.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 1. Know your Audience 1. Know your Audience The ability to uncover core universal human truths about your customers and consumers, as well as understanding what motivates your audience and how to empathize with them will never go out of style. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553863873473-BV30RSIZTKS9ZH65FMKK/My+Post-3.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553798167612-72Q65HB0Q7KKTOL736VG/Story.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 5. Meaningful Story Telling 5. Meaningful Story Telling With each new brand I work on or evaluate from a distance, I realize more and more the importance of a strategic story. It’s so easy for marketers to get swept away and enamored with the features and functions and bits and bytes of your latest product. In a world that is increasingly becoming more complex articulating a clear and compelling narrative can help your brand connect with your audience at a human and primal level. https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553798272546-K6TJ2ZV8R8KMVWMJPG9J/Lead.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 6. Leading & Inspiring 6. Leading & Inspiring One of the most challenging aspects in any organizations can be interacting with people. Each individual brings different backgrounds, experiences, opinions, and biases to the table. Yet for a marketing idea to evolve to something greater and become commercialized, internal and external selling is critical. Conveying the value, and getting other members “on the bus” to help advocate and contribute to making something meaningful requires leadership, emotional intelligence, and the savviness to motivate https://images.squarespace-cdn.com/content/v1/55c790efe4b026fc21f4b59f/1553798340691-WF202MKXROVD0JVN7K2G/Learn.jpg blog - 7 traits to win today and tomorrow, a marketers guide to survive disruption. - 7. Continuous Learning 7. Continuously Learn What I can guarantee throughout ones career is that new technology, new methods, and new strategies will emerge. You’ll be faced with the choice to embrace these or run the risk of becoming irrelevant. 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